If you've ever been to an Apple Store, you know that it's different than anything else out there. The one in the mall near my office seems like a cross between Brookstone and Gymboree, with an informal schoolroom in the back.
This difference has catapulted the Apple's direct-to-consumer outlets into the most profitable retail venture in the country. In terms of sales per square foot per year (the standard metric for retail success), Apple's chain of stores brings in almost twice as much as Tiffany & Co., its closest domestic competitor.
For more detail, including some quotes by Apple CEO Steve Jobs about the reason for the monumental achievement, click the link below.
Fortune - Why Apple is the best retailer in America
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The Geek Code desperately needs updating, but in any case here's mine (as of 2010-02-28):
-----BEGIN GEEK CODE BLOCK-----
Version: 3.12
GIT/MU d+(-) s:+>: a C++> ULXB++++$ L+++ M++ w--() !O !V P+ E---
W+++ N o++ K? PS PE++ Y+ PGP t !5 X- R- tv+@ b++ DI++++ D--- e*++
h--- r+++ y+++ G+
------END GEEK CODE BLOCK------
If you really care about knowing what that all means, you either know the code already, or you can get it decoded for you here.
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