From a recent interview Andy gave to the Tactical Pants Blog:
If you could rename the iPad, what would you call it? Why?
I have no problems with the name. But if I were to rename it, I’d probably go with “Severe Eye Injury” or maybe “Adorable Baby Ducks In Horrible Imminent Danger.” It would be Apple’s ultimate statement of confidence: “Our new tablet computer is so handy and useful that you won’t give a damn _what_ it’s called.”
As usual, he lives up to his signature wit throughout, but this answer exemplifies precisely why I read everything that ever comes out of this man's head and onto a computer screen.
Andy Ihnatko on His Tactical Internet Pants and Apple's iPad | Tactical Pants Blog