Monday, February 13

How to Value Ratings With DVR Delay?

This article is pretty cool: it seems that time-shifting television programs with digital video recorders is adding to shows' ratings (particularly for Grey's Anatomy, our favorite show). So, ABC guys with $400 suits... if DVRs are getting more people to watch a show you inexplicably scheduled at 10pm Sunday night, how many more people will watch it if you sold its episodes on the iTunes TV Store?

Seriously, people...

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